The history for the LEGO provider begins in 1932 once Ole Kirk Christiansen, a Danish father, decided to take up a business retailing his wood made toys door to door in the town of Billund, Denmark. He called his start up business “Lego” — a combination of two Danish words, “leg godt, ” which ensured “play well. ”
In 1958, the company’s founder, Godtfred Kristiansen, branded a system for the purpose of coupling the plastic bricks that would later on become often known as SEGLAR “Automatic Products Bricks. inch The invention allowed LEGO to create more diverse and sophisticated toys.
From there, LEGO broadened their offerings and began to focus on both young boys and girls. It released a browse around this site line of “Minifigures” in the mid-1970s that integrated human results with posable arms, and in addition marketed jewelry sets intended for young girls.
A further expansion more than three decades ago saw the development of LEGO Space sets, launching astronaut minifigures, rockets and spaceships, among other well-liked themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching units featuring the X-wing jet fighter and CONNECT Fighter.
Mainly because the company grew, it had to increase it is ability to bring in new products quickly and efficiently. To this end, it appointed management manager Jorgen Vig Knudstorp.
This individual helped the company cut down on products on hand and reduce development time. This individual encouraged the organization to build relationships with main toy companies, including Aim for, Wal-Mart and Toys ‘R’ Us.
He also created LEGO Ideas, an online community where fans could give plans for new Seglar sets they will wanted to watch produced. This kind of allowed LEGO to test the appeal of new tips and gain feedback ahead of committing to these people.